Been thinking about the campaign once the Pay & Display is implemented.
There is a definite media buzz about local communities at the moment, the One Show, the BBC’s ‘Love where you Live’ campaign.

As we need to try & gain more local support, this is a good bandwagon to jump on as supporting local communities & small businesses looks about to become ‘trendy’.
Other shopping centres are trying to do the same, down in ‘The Lanes’, a trendy, boutique sector of Brighton, their slogan is something like ‘Buy our shit, we need it’.
Whereas this appeals to students down there, I’m not suggesting a similar slogan in leafy Lymm, but you get their point – a bit of guilt needs to be prompted, along the sentiment ‘Use it or Lose it’. Many people move to Lymm for its quaint village centre –would they like to see it disappear?
They need it spelling out that we need their support.

What I think we need to think about is a hook for the campaign – a logo, a slogan, to use as a media headline, on leaflets, in shop windows, maybe even a banner over the village centre. I’ve had a few thoughts along these lines, have a think yourselves, too.

Live local, love Lymm

Lymm village – love it or lose it

Local is lovely